Content is the lifeblood of your web site. It’s what your visitors come to see. Content is what encourages your site’s visitors to take the action you desire. Content is also the single most important element that search engines use to determine when and where to list your site. Yup.. it’s all about content.
Writing copy [...]
Time to let off a little steam about wasted real estate. “Above the Fold” is term used in the newspaper industry. When you see the local “Times” setting in a stack at the grocery store, or displayed in a newspaper vending machine, what grabs your attention are the headlines and photos that are exposed. The [...]
Designing a profitable web site for your business involves a whole lot more than just publishing a few pages online about what your company does. It begins with having a clear vision of what you expect the site to do. More specifically, what do you expect it to do for you and your potential customers.
When [...]
More and more of your customers search the internet first when they need or want the products and/or services you sell. Your business, no matter what that business is, needs to have an online presence. You already know that. Your competition knows that too. But where do you start? What will it cost?
Spend a few [...]
Search Engine Optimization (SEO) is one of the most misused terms that e-store managers get hammered with. It’s used by many in such a way that implies SEO is a site’s marketing plan. It is not. While SEO is a part of marketing your e-store, it is not in and of itself, marketing.
SEO is the [...]
